How to Create a Winning Customer Experience - Free Advice

Beverly Koehn started her career as a salesperson in a builder’s model over 20 years ago.  Today, she shares her insights as a sales trainer and consultant to builders across the country.

 
Loyalty is Love

“90% of your customers start the search for their new home online,”

http://builderradio.com/blog/?p=1530

What’s Your Plan? Converting Ideas into Actions.

 Kerry Mulcrone is well known in builder circles.  As a speaker/trainer/sales coach she draws from over 20 years of new home sales experience to help builders and Realtors find new solutions to grow their sales.

http://builderradio.com/blog/?p=1459feed

Investing in Intangible Assets

Does your company invest in their Intangible Assets? First let’s look at the definition of an asset…”In financial accounting, assets are economic resources. Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset”…..Wikipedia

The challenge with most small business, especially in the home building sector, i.e. manufactures, builders and dealers is that they tend to measure the value of an asset from only a tangible perspective. Why? It’s their control mechanism. They know their cost, they have control.

What about the Intangible Asset? The employees of these builder sectors, from first point of contact to the home sale are the lifeblood of the business. Unfortunately, it’s a matter of trust. Employers wonder if the employees are really working with the best interest of their employers in mind. Are they following up on leads, do they care? Employers don’t have complete control over the “Intangible Asset” ….that makes them dispensable.

How does the Intangible Asset add value to your business?

Email Marketing Tips for Home Builders and Developers

Email Marketing Tips:

Email marketing is an important component to a residential real estate marketing strategy.

http://lassodatasystems.web4.hubspot.com/email-marketing-home-builders/

What is your Sales Strategy?

"In order to create a strategy, you've got to look at the competition, the marketplace, and yourself and find an opportunity to position yourself so that you are creating something different, something unique; something we call a USP - Unique Selling Proposition - that says to the market 'this a real opportunity".....Dan Levitan, Levitan & Associates

http://builderradio.com/blog/?p=1379

Selling More Homes Free Podcast

 
Gale Steves is one of America’s leading home authorities. Creative thinker and guru, she helps consumers fashion livable homes and counsels companies to create products she knows people want and need. She has inspired millions with her ideas and solutions, first as a magazine editor, and most recently as the force behind Open House Productions, a consulting company formed in 2001.

 
Selling NewHomes Free Podcast